Fatfatiya,” an artisanal fashion
brand deeply rooted in the rich heritage of Rajasthan.

Fatfatiya is a brand that makes contemporary design handmade fashion bags, accessories, wall art and home & living products. Fatfatiya was founded with the objective of rethinking Rajasthani art and design and creating stylish and functional modern products with a Fusion of contemporary elegance with Rajasthani artistry, architecture, and culture. We modernise traditional designs and colours to make them distinctly contemporary, pop, funky and quirky, resulting in a fun new home-grown aesthetic. The name ‘Fatfatiya’ is derived from the Rajasthani three-wheel transport, auto rickshaw. Fatfatiya’s are our main source of inspiration because they are bright, vibrant, fun, and quirky.

The Origin of Fatfatiya

With roots in Shekhawati and a desire to give back to the place, founders Sunita Jakhar and her visual artist husband Sohan Jakhar founded Fatfatiya. They formed a strategic partnership because they shared professional backgrounds in textile design and art. At its heart was a shared desire to create unique products inspired by Rajasthan. The brand has grown gradually thanks to the founders’ strengths, which include inventive tech skills, brilliant business acumen, and extensive experience in art and design.

Our Creations

Fatfatiya was founded on the desire to create useful and beautiful products that energise lives and spaces. We began with just one product and gradually expanded our portfolio. Women fashion handbags, tote bags, laptop bags, crossbody bags, sling bags, mobile slings, fashion accessories, mouse pads, coffee mugs, coasters, wall art, handmade notebooks, and wiro notebooks are among our meticulously designed and made products. Each item is conceptualised, designed, and handcrafted to tell a story – a story of art, craft, design, colour, and place.

Our Vision

Craft and market unique, culturally rich, and vibrant handcrafted fashion items inspired by Rajasthan’s art and culture.

Our Misson

Become a globally recognized fashion brand that modernizes and honors Rajasthan’s cultural heritage.