Fatfatiya is a brand that creates contemporary design – fashion bags, accessories, wall art, and home furnishings. Fatfatiya was founded on the idea of rethinking Rajasthani art and design. We adapt traditional designs and colours to make them distinctly contemporary, pop, and quirky, thereby creating a fun new home-grown aesthetic.
The name ‘Fatfatiya’ is derived from the Rajasthani three-wheel transport, auto rickshaw. Fatfatiya’s are bright, vibrant, fun, and quirky, and are our main source of inspiration.
The Origin of Fatfatiya
With roots in Jaipur and a desire to give back to the place, founders Sunita Jakhar and her artist husband Sohan Jakhar founded Fatfatiya.
Being from similar professional backgrounds – textile design and art – they formed a purposeful partnership. At its magnetic core was a collective goal – to create art and design inspired from India, particularly, Rajasthan.
With the founders’ strengths – inventive tech skills, genius business acumen and exhaustive experience in art and design – the brand has continually grown the possibilities.
At the heart of Fatfatiya is a desire to create useful and beautiful products that energize spaces. Beginning with just one product, we have patiently expanded our portfolio over time.
Our creations include fashion bags, wall art and accessories. Each product is conceptualized and designed to tell a story – of art, craft, design, colour and places.