Fatfatiya is a brand that creates contemporary design handmade fashion bags, accessories, wall art, and home furnishings. Fatfatiya was founded with the objective of rethinking Rajasthani art and design and creating stylish and functional modern products with a Rajasthani twist. We modernise traditional designs and colours to make them distinctly contemporary, pop, funky and quirky, resulting in a fun new home-grown aesthetic. The name ‘Fatfatiya’ is derived from the Rajasthani three-wheel transport, auto rickshaw. Fatfatiya’s are our main source of inspiration because they are bright, vibrant, fun, and quirky.
The Origin of Fatfatiya
With roots in Shekhawati and a desire to give back to the place, founders Sunita Jakhar and her visual artist husband Sohan Jakhar founded Fatfatiya.
They formed a strategic partnership because they shared professional backgrounds in textile design and art. At its heart was a shared desire to create art and design inspired by India, specifically Rajasthan. The brand has grown gradually thanks to the founders’ strengths, which include inventive tech skills, brilliant business acumen, and extensive experience in art and design.
Fatfatiya was founded on the desire to create useful and beautiful products that energise lives and spaces. We began with just one product and gradually expanded our portfolio. Women fashion handbags, tote bags, laptop bags, crossbody bags, sling bags, mobile slings, fashion accessories, mouse pads, coffee mugs, coasters, wall art, handmade notebooks, and cushion covers are among our meticulously designed and made products. Each item is conceptualised, designed, and handcrafted to tell a story – a story of art, craft, design, colour, and place.