Fatfatiya is a brand that creates contemporary Indian design - fashion accessories, home decor, artifacts and home furnishing products. Fatfatiya was born out of a thought to re-look at art, design and architecture of India. We adapt traditional designs and colours to make them distinctly contemporary, pop and quirky, creating a vibrant new home-grown aesthetic. The name ‘Fatfatiya’ originates from the local three-wheel transport, auto rickshaw, typically seen in Shekhawati, Rajasthan. Beautifully decorated, the fatfatiyas are vivid, colorful, fun and quirky – our greatest inspiration.
With roots in Jaipur and a desire to give back to the place, founders Sohan Jakhar and Sunita Jakhar founded Fatfatiya in 2012. Being from similar professional backgrounds – art and design – they formed purposeful partnership. At its magnetic core was a collective goal – to create art and design inspired from India, particularly, Shekhawati. With the founders’ strengths – inventive tech skills, genius business acumen and exhaustive experience in art and design –the brand has continually grown the possibilities.